ROB HOWSAM LECTURE

Date

01/02/2013

 

Company

Purpose, London

This one one lecture that you could learn a lot from. Rob was an above average designer when it came to designing corporate identity and brand building. Rob has also been a judge for D&AD and Purpose use a quote that is both inspiring and driven. 

'Purpose is a creativity, driven brand consultancy. We help our clients to build brands that stand out, connect and prosper.'

 

Lecture Notes

The World Is Changing

> More Knowledge

> More Choice

> More Power

> More Opportunity

> The only limit is our imagination: challenging times

> Brands and Businesses must change

> Think differently, don't follow the crowd

> Stand for something

> Connect with the brands, meaningful relationship with you

> Large companies listen to their consumers - this allows for better products in the future

> Relevant and Meaningful: Brand Experiences

> Brands are now more innovative

> Stay True - Branding is not marketing, they have to stay true to their consumers

> Stay Fresh - New ideas, keeping consumers entertained

> Collaborate - Working with various amounts of people and skills

> Be More Creative - Creativity is King, Imagination = £

The Six Fundamental Aspects

1: Embrace Change

2: Seek Opportunity

3: Ask Good Questions

4: Be Bold

5: Keep It Human (Simplicity is at the heart of good design)

6: Love What You Do

ROB HOWSAM LECTURE 2013 - HAYLEY SIMPSON 2013

YCN AWARDS 2013

Brief

YCN Awards host a number of projects that are open to students from large companies looking for either a re-brand or a new promotional campaign. 

GOJI Collective are a music promoter and merchandiser company set up for 18-25s who sell products for handheld devices such as an iPad and iPhone in Currys PC World. The brief asked students to design a pattern or design that would be applied to their new summer range starting in 2013. Part C required students to design a promotional campaign that would create a buzz to new and old customers either within the store or outside using a range of media platforms.


My Designs
My original designs for this project were lacking creativity and communication, so during April 2013, I re-designed my whole project using a different design that would be applied to the new products in summer 2013.

YCN AWARDS, GOJI COLLECTIVE - HAYLEY SIMPSON 2013

FINAL TERM - TEESSIDE UNIVERSITY

I haven't posted a blog post about the work I create for competition briefs in over a few months and I think it's about time I started to blog some more about my design experience. In over a month I will be joining thousands of other designers starting in the world of Graphic Design. I am truly looking forward to getting into the industry and building myself up into being a successful but also a productive designer. My 5 years of studying at 3 different institutes has being an amazing experience and I would highly recommend anyone going into studying to further their choice of employment for a better future. I have being gratefully thankful to all my tutors who have taught me various skills over the past 5 years and without their help I wouldn't have being able to understand who I wanted to be as a designer today.

SELF PROMOTION

Brief

As part of the Professional Communication module, the brief asked to create a brand that would promote us into the graphic design industry.

 

My Design

The design is simple and bold. I wanted to create something that was relative to me and the use of red shows that I am passion for my design work and the industry of graphic design. The circle centres my logo and this is the brand for self promotion. 

SELF PROMOTION - HAYLEY SIMPSON 2013