Date
01/02/2013
Company
Purpose, London
This one one lecture that you could learn a lot from. Rob was an above average designer when it came to designing corporate identity and brand building. Rob has also been a judge for D&AD and Purpose use a quote that is both inspiring and driven.
'Purpose is a creativity, driven brand consultancy. We help our clients to build brands that stand out, connect and prosper.'
Lecture Notes
The World Is Changing
> More Knowledge
> More Choice
> More Power
> More Opportunity
> The only limit is our imagination: challenging times
> Brands and Businesses must change
> Think differently, don't follow the crowd
> Stand for something
> Connect with the brands, meaningful relationship with you
> Large companies listen to their consumers - this allows for better products in the future
> Relevant and Meaningful: Brand Experiences
> Brands are now more innovative
> Stay True - Branding is not marketing, they have to stay true to their consumers
> Stay Fresh - New ideas, keeping consumers entertained
> Collaborate - Working with various amounts of people and skills
> Be More Creative - Creativity is King, Imagination = £
The Six Fundamental Aspects
1: Embrace Change
2: Seek Opportunity
3: Ask Good Questions
4: Be Bold
5: Keep It Human (Simplicity is at the heart of good design)
6: Love What You Do
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| ROB HOWSAM LECTURE 2013 - HAYLEY SIMPSON 2013 |
