ROB HOWSAM LECTURE

Date

01/02/2013

 

Company

Purpose, London

This one one lecture that you could learn a lot from. Rob was an above average designer when it came to designing corporate identity and brand building. Rob has also been a judge for D&AD and Purpose use a quote that is both inspiring and driven. 

'Purpose is a creativity, driven brand consultancy. We help our clients to build brands that stand out, connect and prosper.'

 

Lecture Notes

The World Is Changing

> More Knowledge

> More Choice

> More Power

> More Opportunity

> The only limit is our imagination: challenging times

> Brands and Businesses must change

> Think differently, don't follow the crowd

> Stand for something

> Connect with the brands, meaningful relationship with you

> Large companies listen to their consumers - this allows for better products in the future

> Relevant and Meaningful: Brand Experiences

> Brands are now more innovative

> Stay True - Branding is not marketing, they have to stay true to their consumers

> Stay Fresh - New ideas, keeping consumers entertained

> Collaborate - Working with various amounts of people and skills

> Be More Creative - Creativity is King, Imagination = £

The Six Fundamental Aspects

1: Embrace Change

2: Seek Opportunity

3: Ask Good Questions

4: Be Bold

5: Keep It Human (Simplicity is at the heart of good design)

6: Love What You Do

ROB HOWSAM LECTURE 2013 - HAYLEY SIMPSON 2013

YCN AWARDS 2013

Brief

YCN Awards host a number of projects that are open to students from large companies looking for either a re-brand or a new promotional campaign. 

GOJI Collective are a music promoter and merchandiser company set up for 18-25s who sell products for handheld devices such as an iPad and iPhone in Currys PC World. The brief asked students to design a pattern or design that would be applied to their new summer range starting in 2013. Part C required students to design a promotional campaign that would create a buzz to new and old customers either within the store or outside using a range of media platforms.


My Designs
My original designs for this project were lacking creativity and communication, so during April 2013, I re-designed my whole project using a different design that would be applied to the new products in summer 2013.

YCN AWARDS, GOJI COLLECTIVE - HAYLEY SIMPSON 2013

FINAL TERM - TEESSIDE UNIVERSITY

I haven't posted a blog post about the work I create for competition briefs in over a few months and I think it's about time I started to blog some more about my design experience. In over a month I will be joining thousands of other designers starting in the world of Graphic Design. I am truly looking forward to getting into the industry and building myself up into being a successful but also a productive designer. My 5 years of studying at 3 different institutes has being an amazing experience and I would highly recommend anyone going into studying to further their choice of employment for a better future. I have being gratefully thankful to all my tutors who have taught me various skills over the past 5 years and without their help I wouldn't have being able to understand who I wanted to be as a designer today.

SELF PROMOTION

Brief

As part of the Professional Communication module, the brief asked to create a brand that would promote us into the graphic design industry.

 

My Design

The design is simple and bold. I wanted to create something that was relative to me and the use of red shows that I am passion for my design work and the industry of graphic design. The circle centres my logo and this is the brand for self promotion. 

SELF PROMOTION - HAYLEY SIMPSON 2013

 

CREATIVE TEESSIDE 2012

Brief
Creative Teesside is a magazine that features work from the School of Arts and Media students.'Subject matter is up to you - what do you find inspiring? - Your work environment, people around you, quirkiness, a clever idea, fun, intrigue, the beautiful as sensuous!' A maximum of three images could be used in either 3D, digital, print, photography or drawing. The initial design was to create a piece that would be used to promote the Creative Teesside Event.

My Design
Using the colours of the Teesside University logo, the colours express both creativity and brand. The quote used represents what a new student should think about the campus and also the work of other students.

CREATIVE TEESSIDE 2012 - HAYLEY SIMPSON 2012

 

ILLUSTRATION

Brief
Professional Communication - To design an image or brand for your self promotion.

My Design
For my Professional Communication module, we had to identify what designer we were. I had a huge passion for illustration but also found that I loved other design industries within graphic design. I finally decided on being a graphic design then an illustrator but I love designing illustrations and vectors as well as editorial and branding.  

SELF ILLUSTRATION - HAYLEY SIMPSON 2012

TEESSIDE UNIVERSITY

Teesside University

I have finally started my first term at Teesside University studying my BA Hons in graphic design. I have started to focus on what I want to achieve by the end of the year and I have also become aware of what industry I need to focus on for my future career in graphic design.

Targets

> To start and complete my dissertation draft for submission
> To begin my Professional Communication module
> To start and complete my next project for Penguin Book Awards 2013