Tuesday, 22 May 2012

YCN AWARDS 2012

Brief
YCN Awards host a number of briefs open to students around the UK for large companies who either need a re-brand or a new promotional campaign to promote their products. This year was Graze.com, a healthy snack company who deliver postal boxes full of little snacks and treats to your office or home. Graze we asking for a re-brand that would be used to promote themselves to new customers. Once you had re-branded you were asked to apply this to the postal boxes that would be delivered to their customers and the design.

My Designs
I wanted to create a design that would bring the original logo back to nature. I decided upon changing the lettering to look similar to grass blades using a thin green stroke. A ladybug was then added along the G to represent the blade of grass and the closeness to nature that the company offer. The inside of the box was kept original with a similar image but the logo placed on the top left corner.



'14/05/2013 thoughts?
Looking back at this brief I should have re-designed the various leaflets that are supplied with the first box offering new promotions and discounts. I should have also developed the inside of the box to be more illustrative or creative to suit and fit my current portfolio.'


YCN AWARDS 2012 - HAYLEY SIMPSON 2012
YCN AWARDS 2012 - HAYLEY SIMPSON 2012

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