ROB HOWSAM LECTURE

Date

01/02/2013

 

Company

Purpose, London

This one one lecture that you could learn a lot from. Rob was an above average designer when it came to designing corporate identity and brand building. Rob has also been a judge for D&AD and Purpose use a quote that is both inspiring and driven. 

'Purpose is a creativity, driven brand consultancy. We help our clients to build brands that stand out, connect and prosper.'

 

Lecture Notes

The World Is Changing

> More Knowledge

> More Choice

> More Power

> More Opportunity

> The only limit is our imagination: challenging times

> Brands and Businesses must change

> Think differently, don't follow the crowd

> Stand for something

> Connect with the brands, meaningful relationship with you

> Large companies listen to their consumers - this allows for better products in the future

> Relevant and Meaningful: Brand Experiences

> Brands are now more innovative

> Stay True - Branding is not marketing, they have to stay true to their consumers

> Stay Fresh - New ideas, keeping consumers entertained

> Collaborate - Working with various amounts of people and skills

> Be More Creative - Creativity is King, Imagination = £

The Six Fundamental Aspects

1: Embrace Change

2: Seek Opportunity

3: Ask Good Questions

4: Be Bold

5: Keep It Human (Simplicity is at the heart of good design)

6: Love What You Do

ROB HOWSAM LECTURE 2013 - HAYLEY SIMPSON 2013